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Bryan Adams x Wuxly: The Bad Collection That’s Oh-So-Good for Winter Weddings

Bryan Adams x Wuxly: The Bad Collection That’s Oh-So-Good for Winter Weddings

It was one of those warm fall afternoons in Toronto where the sun tricks you into thinking summer might stick around forever. But inside the Thomas Landry Art Gallery, Bryan Adams and Wuxly founder James Yurichuk were already talking winter – and not just any winter. This was the official unveiling of The Bad Collection, a limited-edition collaboration hosted by Devo Brown that brought music, fashion, and sustainability into the same spotlight.

And honestly? It’s brilliant.

The Show-Stealing Jacket You’ll Actually Wear Again

Let’s be real: wedding fashion doesn’t always translate past the “I do’s.” But The Bad Collection is different. At its heart is an all-white puffer, complete with matching zippers and clean detailing. It’s bridal. It’s groom-worthy. It’s honeymoon-ready. It’s even the perfect “newlywed gift” for anyone who wants to give something timeless and useful rather than a blender destined for cupboard exile.

Even better? The collection is 100% vegan, proudly Canadian-made, and designed to last. Think “fashion with a conscience,” but make it rock-and-roll chic.

Bryan Being Bryan (But Make It Bad)

Adams, who’s fresh off launching his own independent label (Bad Records) and prepping for a sold-out Scotiabank Arena show, shared stories that made the line feel personal. He laughed about his school nickname “Baddams” and explained how the collaboration’s name pulls from that same rebellious streak.

But there were reflective moments too – about how “you hope you improve” as an artist, about his father’s legacy as a peacekeeper, about how wearing this collection makes you feel Canadian in a way that feels rooted and real.

And if you’re wondering how his music has changed? His answer was simple: he’s independent now, but authenticity is still the through line.

Why This Matters for Modern Couples

Here’s the thing: The Bad Collection isn’t just outerwear. It’s a lifestyle statement. For couples planning a winter wedding, this is the kind of versatile, ethical, and stylish piece that works on your big day, on your honeymoon (hello, Iceland elopements), or simply as part of your “new life together” wardrobe.

It’s music-lover approved, fashion-lover endorsed, and designed for anyone who wants to look good while doing good.

Because sometimes the best thing you can wear on your wedding day – besides love – is a coat that says: we’re bold, we’re Canadian, and we’re not afraid to be a little bad.

Images credited to: wuxly


CHECK OUT THE BAD COLLECTION HERE.


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